Sponsored Brands
Amazon Sponsored Brands for Supplements
Own the top of search with your logo, headline and range — brand-building ads that defend your name and send buyers to your Store.
The problem
If you don't own the top of search, a competitor does
Sponsored Products drive sales — but only Sponsored Brands build the brand that makes buyers choose you on sight.
Competitors bid on your brand name
Shoppers searching for you see a rival’s ad first — you lose branded sales you already earned.
No brand story at the top
Without a headline banner you look like a commodity in a sea of identical bottles, not a brand worth trusting.
Traffic dumps on one listing
Every click lands on a single SKU, so you never showcase your range, cross-sell, or lift average order value.
The service
What are Sponsored Brands for supplements?
Amazon Sponsored Brands for supplements are banner-style ads that show your logo, a custom headline and multiple products at the top of search results — linking to your Brand Store or a product collection to grow brand awareness and new-to-brand sales.
Where Sponsored Products win the click, Sponsored Brands win the brand. AKSpire builds the creative, headline and video, targets both your branded terms (to defend them) and category terms (to conquer new buyers), and routes traffic to a Store or collection that showcases your full range — measured on new-to-brand sales, not just clicks.
What you get
Everything in your Sponsored Brands management
Creative, targeting and a funnel built to grow the brand.
Product Collection ads
Logo, headline and a curated set of products that showcase your range at the top of search.
Store Spotlight ads
Drive shoppers into your Brand Store and its sub-pages to browse the whole catalog.
Sponsored Brands Video
Auto-play video in search that shows the product in use — compliant, and high-converting.
Brand defense & conquest
Bid to protect your branded search and to conquer competitor and category terms.
Headline & creative copy
Compliant headlines and creative that sell the benefit without crossing FDA/FTC claim lines.
New-to-brand reporting
Track new-to-brand orders and share of branded search — not just clicks and ACoS.
Where your Sponsored Brands ads show
The process
How we get from audit to profit
1
Strategy & creative
We build compliant headlines, choose ad formats and script video around your best-selling range.
2
Defend & conquer
We bid on your branded terms to protect them and on category/competitor terms to win new buyers.
3
Route to your Store
Traffic lands on a Store or collection that showcases the range and lifts average order value.
4
Optimize NTB & ACoS
We tune creative and bids to grow new-to-brand orders while keeping ACoS on target.
The outcome
What managed Sponsored Brands deliver
Not vanity metrics — the outcomes that actually move your P&L.
- Own the top of search — your brand, headline and range above the fold.
- More new-to-brand customers — reach shoppers who've never bought you before.
- Premium brand perception — look like the category leader, not a commodity.
- Defend branded search — stop competitors stealing buyers who wanted you.
- Higher order value — showcase your range and cross-sell the line.
- Video real estate — own high-attention placements competitors ignore.
Why AKSpire
Sponsored Brands built by supplement specialists
Compliant brand creative
Headlines and video that sell the benefit without health claims that get supplement ads rejected.
Brand-defense strategy
We protect your branded terms and conquer category searches — a plan, not scattershot bidding.
Store-linked funnel
Ads route to a Brand Store built to convert and cross-sell, not a single dead-end listing.
One team, whole account
Sponsored Brands run alongside Products, Display, listings and compliance — one strategy.
Proven results
Real supplement brands, real growth
Sleep & recovery brand
48% Lower ACoS in 2 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
Fitness / pre-workout brand
61.5% Additional Sales in 3 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
Vitamin brand
103% Additional Sales in 3 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
Collagen brand
48% Lower ACoS in 2 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
What clients say
Supplement brands that trust AKSpire
★★★★★ 4.9/5 average from supplement brands
“Our ACoS was eating every bit of profit. AKSpire rebuilt the whole account in a month — now we actually make money on ads and I finally understand the reports.”
Oliver Grant
Co-Founder · [Gut Health & Probiotics]
“We launched a new pre-workout with them. Page-one for our main keywords inside the honeymoon window — something two previous agencies never got us.”
Olivia Bennett
Founder · [Sleep supplement brand]
“They caught a compliance issue our old agency missed. Listing stayed live through Amazon’s 2026 changes while competitors got suppressed. Worth every dollar.”
Sophia Mitchell
Amazon Growth Manager [Sleep & Stress Support]
“We saw improvements in performance under Aleem’s management, and he was a pleasure to work with.”
Mason Reynolds
Founder · [Vitamins & Minerals]
“Had a great experience with Aleem and his team, they helped us with ad management and overall amazon strategy.”
Henry Lawson
Director of Marketplace Sales [Beauty Supplements]
“Very impressed by Aleem and his team. If you are looking for an amazon expert look no further.”
Aria Peterson
Amazon Advertising Specialist [Protein & Sports Nutrition]
Why not a generalist?
AKSpire vs a generalist agency vs DIY / software
| Capability | AKSpiresupplement specialist | Generalist agency | DIY / software |
|---|---|---|---|
| Sponsored Brands video & creative | Yes | Limited | No |
| Brand-defense & conquest targeting | Yes | Limited | No |
| Brand Store / collection funnel | Yes | Varies | No |
| Compliance-aware creative | Yes | No | No |
| Dedicated specialist | Yes | Varies | You |
Pricing
Simple, profit-aligned pricing
Plans that scale with your account — never more than the profit we’re built to unlock.
Launch
For new supplement brands getting on Amazon the right way.
from $750 /mo
- PPC setup + management
- Launch & ranking playbook
- Compliance-safe listings
Most popular
Growth
For new supplement brands getting on Amazon the right way.
from $1500 /mo
- PPC setup + management
- Launch & ranking playbook
- Compliance-safe listings
Scale
For new supplement brands getting on Amazon the right way.
Custom
- PPC setup + management
- Launch & ranking playbook
- Compliance-safe listings
Get started
Ready to own the top of your search results?
Start with a free audit. Tell us about your brand and we’ll come back within one business day — with real next steps and a real person, not an autoresponder.
30 minutes · A real audit, not a pitch · Supplements-only specialists
- We review your account — within 24 hours
- You get your teardown — wasted spend, ACoS leaks, and your top 3 moves
- We map your next 90 days — on a free 30-minute call
We only use your details to prepare your audit. No spam, no selling your data. Privacy Policy.
Explore more
Part of a complete PPC system
Amazon PPC Management for Supplements
Sponsored Products
The workhorse — keyword-targeted ads that drive direct, profitable sales.
Explore →
Sponsored Display
Retarget shoppers and defend your listing against competitor placements.
Explore →
ACoS & TACoS Management
Keep total ad cost of sale on target as you scale across every ad type.
Explore →
See the whole picture — all AKSpire services →
FAQ
Amazon PPC management — questions answered
What are Amazon Sponsored Brands?
Banner-style ads that show your logo, a custom headline and multiple products at the top of search, linking to your Brand Store or a product collection. They’re built for brand awareness and new-to-brand sales.
Do I need Brand Registry to run Sponsored Brands?
Yes — Sponsored Brands and Brand Stores require Amazon Brand Registry. If you’re enrolled we run them; if not, we can help you get registered first.
How are Sponsored Brands different from Sponsored Products?
Sponsored Products promote a single listing for direct sales; Sponsored Brands promote your brand and range with a headline, logo and video. Most accounts run both — see Sponsored Products.
What is "new-to-brand" and why does it matter?
New-to-brand measures orders from shoppers buying your brand for the first time in a year. It’s the key metric for Sponsored Brands because it shows real audience growth, not just repeat sales.
Do you produce the Sponsored Brands video?
Yes — we script and produce compliant Sponsored Brands Video that shows the product in use without health claims that get supplement ads rejected.
Will Sponsored Brands stop competitors bidding on my name?
They’re the best tool for it — a branded Sponsored Brands ad claims the top banner on your own name, pushing competitor ads down and recapturing branded search.
Free PPC Audit
See exactly where your supplement brand stands.
A specialist Amazon PPC audit across Sponsored Products, Brands, Display, listings and compliance — no fluff, no obligation.
Written audit · 3 business days · Complimentary · No sales pitch.