Client Testimonial:
“The 10-day average sales are around $1K a day which is still very low, but over 30 days we have cleared about $5K in profit which is excellent, much better than the previous agency was able to accomplish. Well done!”
Objective:
Our client sought to improve their Amazon sales, which had been underperforming under a previous agency’s management. The goal was to boost daily sales and overall profitability through a refined Amazon PPC strategy.
Challenges:
- Profitability Concerns: The client was frustrated that, despite generating sales, the previous agency’s efforts were not profitable. The campaigns yielded a poor return on investment, making the client question whether to continue in the market.
- Ineffective PPC Management: The previous agency used a tool named Scale Insights to manage PPC campaigns. However, the results were disappointing, leading the client to consider shutting down the business.
- Competitor Pressure: The client felt overwhelmed by competitors who seemed to be capturing most of the sales, making it difficult to turn a profit.
- Campaign Overlap: Our audit revealed that identical keywords were being used across multiple campaigns, inflating bid costs and reducing the overall effectiveness of the advertising spend.
Strategies Implemented:
- Comprehensive Campaign Audit: We conducted an in-depth analysis of the existing campaigns, uncovering inefficiencies like keyword duplication across campaigns, which led to wasted budget and inflated costs.
- Eliminating Redundancies: By removing duplicate keywords and minimizing campaign overlap, we streamlined the PPC strategy. This allowed us to allocate the budget more effectively and reduce the cost per click.
- Manual Campaign Management: Recognizing the limitations of Scale Insights, we shifted to a manual, hands-on approach. This strategic management allowed us to optimize campaigns to meet profitability goals more effectively.
- Profit-Focused Adjustments: We focused on maximizing profitability by carefully adjusting bids and refining targeting, ensuring that every ad dollar spent contributed to a strong return on investment.
- New Campaign Structure: We developed a fresh campaign structure that required time to optimize. The client’s patience during this initial phase was crucial, allowing us to build a strong foundation for long-term success.
Results:
- Increased Profitability: In just 30 days, we generated approximately $5,000 in profit, a significant improvement over the previous agency’s performance.
- Consistent Sales Growth: The 10-day average sales reached $1,000 per day, demonstrating steady growth and consistent profitability.
- Client Satisfaction: The client was highly satisfied with the results, noting that our approach significantly outperformed the previous agency’s efforts.
Conclusion:
By addressing inefficiencies, implementing manual oversight, and focusing on profit-driven strategies, we transformed the client’s Amazon business. This case study highlights the importance of tailored strategies and hands-on management in achieving e-commerce success.
