Objective:
First Month: Increase impressions and clicks; achieve one order per day.
Second Month: Achieve 3-4 orders per day.
Challenges
Initial Problems:
Unique product with no direct competitors, leading to high ACOS (Advertising Cost of Sales).
Client was experiencing low impressions, clicks, and sales.
Significance:
Improving visibility and sales was critical for market penetration and growth.
Solutions
First Month:
Market Analysis:
Conducted thorough market analysis to understand the target audience and competitive landscape.
Identified that the initial intent-based keywords were not aligned with the product’s unique selling points.
PPC Strategy:
Implemented PPC (Pay-Per-Click) campaigns focusing on relevant keywords and ASINs (Amazon Standard Identification Numbers).
Employed aggressive bidding strategies to increase visibility and clicks.
Diversified advertising tactics, including:
Keyword targeting
ASIN targeting
Category targeting
Headline ads
Video ads
Results:
Significant increase in impressions and clicks.
Achieved a maturing product listing with increased visibility.
Initial sales improved to one order every three days by the end of the month.
Confidence in achieving consistent daily orders led to further optimization efforts.
Second Month:
Objective:
Increase daily orders to 3-4 by the end of the month.
Challenges:
Client’s change in delivery charges affected initial progress.
Pricing Strategy:
Conducted A/B testing with different pricing strategies.
Collaborated with the client to determine the optimal price point.
Optimization:
Continued refining PPC campaigns and targeting strategies.
Adjusted bidding strategies based on performance data.
Results:
Successfully achieved 20-25 orders weekly.
Met the milestone of 5 orders daily by the end of the month.
Conclusion
Understanding market dynamics and aligning keywords with product intent is crucial.
Aggressive and diversified PPC strategies can significantly improve visibility and sales.
Continuous optimization and adaptive pricing strategies are essential for sustaining growth.
