Launch and Growth of Amazon KDP Book

Project Overview

In July 2024, we launched a book on Amazon KDP, leveraging a combination of strategic listing optimization and targeted advertising campaigns. This case study highlights the key milestones, strategies, and results achieved over the five-month period.

Initial Strategy and Launch (July 2024)

We commenced our work in July by focusing on the fundamentals:

• Listing Optimization: Implemented SEO best practices, including keyword optimization, engaging product descriptions, and compelling visuals.
• Campaign Launch: Within the first week of launch, we achieved one organic order and one PPC order through targeted campaigns.

The initial phase was centered around:

1. Identifying high-performing keywords.
2. Crafting campaigns to test these keywords.
3. Ensuring the listing was optimized for conversions.

Performance Metrics (July – November 2024)

Key Strategies Implemented

1. Listing Optimization
   • Comprehensive use of keywords in titles, subtitles, and product descriptions.
   • Engaging images to improve click-through and conversion rates.
2. Advertising Campaigns
   • Ad Types: Utilized phrase, broad, and exact match campaigns, along with automatic and PAT (Product Attribute Targeting) campaigns.
   • Keyword Refinement: Regularly reviewed and refined high-performing keywords to improve relevancy and ROI.
   • Ad Spend Management: Maintained a healthy ACOS between 30-40% while gradually scaling the budget.
3. Holistic Growth Approach
   • Balanced focus on organic and PPC growth.
   • Enhanced visibility through strategic bidding on competitive and long-tail keywords.

Results Achieved

• Consistent Growth: Orders increased from 53 in July to 100 in November, with a steady balance between organic and PPC sales.
• Advertising Efficiency: Despite higher ad spend, the campaigns were optimized to yield increasing impressions and clicks, with conversions growing proportionately.
• Improved Visibility: Monthly impressions rose from 60,291 in July to 143,340 in November, showcasing the effectiveness of our campaigns

Conclusion

Our structured and data-driven approach to launching and scaling the book on Amazon KDP delivered tangible results. By November 2024, the book achieved significant visibility, with both organic and PPC sales contributing to its growth. This case study underscores the importance of combining strong listing optimization with a strategic advertising framework.