Monthly Overview:
November Month: (Onboarding Month)
- PPC Sales: $10,957.26
- Spend: $1,140.65
- ACoS: 10.41%
- ROAS: 9.61
December Month:
- PPC Sales: $94,416.28
- Spend: $4,728.11
- ACoS: 5.01%
- ROAS: 19.97ย ย ย
From November to December, the account saw a significant increase in both PPC sales and ROAS.
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In December, the campaign saw a 761% increase in PPC sales from $10K (November) to $94K (December), a 107% increase in ROAS from 9.61 (November) to 19.98 (December), and a 51% decrease in ACOS from 10.41% (November) to 5.01% (December).
Tactics and Strategies:
To achieve these impressive results, we implemented the following tactics and strategies:
Created a list of the highest-selling competitor’s list in the pet niche and used ASIN targeting to reach their customers.
This proved to be a highly effective strategy, as the majority of our sales came from ASIN targeting from our main competitor.
Focused on exact match campaigns, which were performing well for us.
Exact match campaigns allow us to target specific keywords and ensure that our ads are only shown to customers searching for those specific terms.
Utilized branded keywords, which generated the most revenue for our campaign.
Branded keywords are terms that include the brand name of our products, and they are typically the most effective in driving sales.
Top Performing Campaigns:
Here is a breakdown of our top-performing campaigns:
๐๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป:
Branded keywords were the primary focus of this campaign, and they were able to drive a significant amount of sales and a high ROAS.
- Sales: $23k
- ACOS: 0.82%
- ROAS: 122
๐๐ฆ๐๐ก ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป:
ASIN targeting was the primary strategy used in this campaign, and it was able to drive a significant number of sales with a relatively low ACOS.
- Sales: $21k
- ACOS: 5.50%
- ROAS: 18.16
๐๐ ๐ฎ๐ฐ๐ ๐ ๐ฎ๐๐ฐ๐ต ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป (๐ญ๐ – ๐ฑ๐ ๐ฆ๐ฉ):
Exact match keywords were the focus of this campaign, and they were able to drive a significant number of sales with a relatively low ACOS.
- Sales: $20k
- ACOS: 6.41%
- ROAS: 15.61
Conclusion:
We were able to significantly increase PPC sales and ROAS while also decreasing our ACOS. The tactics and strategies that we implemented, such as ASIN targeting and focusing on exact match and branded keywords, were key to our success.
