Transforming a New Amazon Product Listing with 21-Day Launch Strategy

Introduction

Client Overview: A brand specializing in 100% EVA super soft, non-slip women’s stylish and durable indoor/outdoor use slippers.

 Project: We Launched and improved the product from scratch, with no prior sales history or reviews.

Objectives

• Successfully launch the new product on Amazon.
• Achieve significant sales within the first month.
• Optimize PPC campaigns to boost visibility and sales.
• Generate initial reviews and build a positive reputation.

Challenges

• No prior sales history or customer reviews.
• Establishing the product in a competitive market.
• Ensuring a successful launch with immediate impact.

Solutions

1. Product Listing Creation:
   • Developed a compelling product listing with high-quality images and detailed descriptions.
   • Optimized product titles, bullet points, and backend keywords for SEO.
2. 21-Day Launch Strategy:
   • We implemented AKSpire’s proprietary 21-day launch strategy to generate initial traction.
   • We focused on targeted promotions and advertising to drive early sales and reviews.
3. PPC Campaign Setup:
   • Created and launched comprehensive PPC campaigns from day one.
   • Utilized a mix of manual and automated bidding strategies to maximize reach and efficiency.]
4. Review Generation:
   • Encouraged early customers to leave reviews through follow-up emails and exceptional customer service.
   • Focused on building a positive review base to enhance product credibility.
5. Continuous Optimization:
   • Monitored and adjusted PPC campaigns daily based on performance data.
   • Made real-time adjustments to bids, keywords, and ads to optimize results.

Implementation

• Week 1-2: Developed product listing, launched PPC campaigns, and executed the 21-day launch strategy.
• Week 3: Focused on review generation and continuous optimization of PPC campaigns.
• Ongoing: Regular tracking, performance evaluation, and campaign adjustments.

Results

• PPC Sales: Achieved €11,708.85 in PPC sales.
• ROAS: Improved to an average of 2.68.
• Total Impressions: Increased to 1,970,628.
• Orders: Generated a total of 613 orders from PPC campaigns.
• Overall Sales: Achieved €16,083.55 in total product sales over the reporting period.
• Unit Sales: Sold 845 units within the last 30 days.
• Revenue: Generated a 30-day revenue of €16,578.27.
• Reviews: Secured 15 positive reviews with an average rating of 4.5 stars.

Conclusion

Our 21-day launch strategy and PPC management successfully transformed a new product listing with no prior sales history into a high-performing listing with significant sales and positive reviews. The strategic approach and continuous optimization led to impressive results within a short period.