Client Challenge
A travel gear product was generating sales but faced several challenges:
- Organic Rankings: Suboptimal visibility for critical search terms.
- Listings: Missing key keywords and lacking proper optimization.
- Advertising: No active campaigns, limiting product exposure and growth opportunities.
The client sought to improve organic rankings, boost sales, and achieve cost-effective advertising results.
Our Approach
Starting on November 9, 2024, we implemented a comprehensive strategy designed to address these issues:
- Keyword Research and SEO Optimization:
- Conducted in-depth keyword research to identify intent-driven, high-impact keywords.
- Optimized product listings with strategic keyword integration to enhance organic search visibility.
- Targeted Advertising Campaign:
- Launched Amazon ads targeting both high-search volume and long-tail keywords.
- Leveraged Product Attribute Targeting (PAT) to refine the targeting strategy further.
- Developed a bidding strategy:
- Started with low bids to gather data efficiently.
- Gradually reduced bids to improve cost efficiency.
- Shifted to fixed bids focused on top-of-search placements for maximum visibility.
- Bid Refinement and Continuous Monitoring:
- Monitored performance metrics and refined bids based on insights.
- Balanced cost-effectiveness with maintaining visibility and maximizing returns.
Results
We began seeing progressive improvements shortly after starting the account on November 9, 2024, with results improving steadily over time.
By December 15, 2024, the following metrics showcased the impact of our efforts:
Sales Metrics
- Total Order Items: 1,395
- Units Ordered: 1,553
- Ordered Product Sales: $61,656.00
Advertising Performance
- Spend: $951.67
- Ad Sales: $5,516.00
- Impressions: 553,543
- Clicks: 1,074
- ACOS: 17.25%
Key Achievements
- Improved Organic Rankings: Listings became more visible on relevant searches, boosting organic sales.
- Enhanced Sales Volume: Targeted ad campaigns, combined with optimized listings, significantly increased sales.
- Cost-Effective Advertising: Achieved a competitive ACOS of 17.25%, balancing ad spend and profitability.
Conclusion
This case highlights the effectiveness of combining keyword optimization, targeted advertising, and continuous bid refinement. By addressing the core deficiencies in the account and implementing a data-driven strategy, we achieved steady, measurable growth over five weeks.
This approach offers a clear roadmap for boosting sales and visibility in competitive e-commerce niches like travel gear.
