FDA / FTC Health-Claim Compliance
FDA / FTC Health-Claim Compliance for Supplements
The problem
One wrong claim can cost you the whole product
FDA and FTC don’t wait for a complaint, and Amazon suppresses on sight. The line between a claim that sells and one that gets you a warning letter is thinner than most brands think.
Disease claims trigger action
“Cures,” “treats,” “prevents”, a single disease claim can bring an FDA warning letter or an Amazon takedown.
The compliant line is blurry
The gap between a lawful structure/function claim and an illegal disease claim is easy to cross without noticing.
Risk hides across everything
Labels, listings, A+ content, ads and your website — a risky claim in any one of them is a live liability.
The service
What is FDA/FTC health-claim compliance?
FDA/FTC health-claim compliance is the review and correction of the claims a supplement brand makes, on labels, listings, A+ content and ads, so they stay within FDA’s structure/function rules and FTC’s truthful-advertising and substantiation standards, avoiding disease claims and unsubstantiated promises that trigger warning letters, takedowns or suspensions.
It’s a safety net across everything you say about your product. AKSpire audits every claim, flags what’s risky, and rewrites it to a compliant version that still sells, then keeps watch as you add products and marketing. This is the audit-and-fix service; if you need net-new listing copy written from scratch, that’s Compliant Copywriting. Compliance guidance here is not legal advice.
What you get
Everything in your compliance review
Every claim you make, checked and made safe, without losing the sell.
Full claim audit
Every claim across labels, listings, A+ content, ads and site, flagged by risk level.
Structure/function vs disease review
We draw the legal line on every claim, lawful structure/function or illegal disease claim.
Substantiation review
We check whether your claims meet FTC’s evidence standard, the proof behind the promise.
Compliant claim rewrites
Flagged claims rewritten into compliant versions that still persuade, not stripped bare.
Label & Supplement Facts review
Labels and Supplement Facts checked against FDA formatting and disclaimer rules.
Ongoing compliance monitoring
New listings, A+ and ads reviewed as you launch them, so risk never creeps back in.
What we review
How it works
From claim risk to compliant and safe
1
Audit every claim
We collect every claim across your labels, listings, A+, ads and site into one review.
2
Classify the risk
Each claim is graded compliant, structure/function, or disease claim that must change.
3
Fix & substantiate
We rewrite risky claims into compliant versions and check the evidence behind them.
4
Monitor
We review new claims as you launch, so nothing risky slips back onto your listings.
The outcome
What compliance delivers
- No warning letters — claims that don't invite FDA or FTC action.
- Claims that still sell — compliant rewrites, not copy stripped of all persuasion.
- Catalog-wide safety — every product and channel checked, not just one.
- No claim takedowns — listings that stay live instead of getting suppressed.
- Evidence-backed — claims you can stand behind if you're ever asked.
- Peace of mind — one less thing that can pull your business down overnight.
Why AKSpire
Compliance that keeps you selling, not just safe
Supplement claim expertise
We work in FDA structure/function rules, FTC standards and DSHEA every day, this is our lane.
We keep the sell
Most fixes gut the copy. We rewrite risky claims into compliant ones that still convert.
Substantiation rigor
We don’t just soften wording, we check the claim actually has evidence behind it.
One team for compliance
Claims, ungating and reinstatement handled together, your whole compliance side in one place.
Proven results
Real claims fixed, real risk removed
Sleep & recovery brand
48% Lower ACoS in 2 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
Fitness / pre-workout brand
61.5% Additional Sales in 3 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
Vitamin brand
103% Additional Sales in 3 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
Collagen brand
48% Lower ACoS in 2 Weeks
Amazon PPC restructure + compliant listing optimization — improved conversion and profitable revenue growth.
What clients say
Supplement brands that trust AKSpire
★★★★★ 4.9/5 average from supplement brands
“Our ACoS was eating every bit of profit. AKSpire rebuilt the whole account in a month — now we actually make money on ads and I finally understand the reports.”
Oliver Grant
Co-Founder · [Gut Health & Probiotics]
“We launched a new pre-workout with them. Page-one for our main keywords inside the honeymoon window — something two previous agencies never got us.”
Olivia Bennett
Founder · [Sleep supplement brand]
“They caught a compliance issue our old agency missed. Listing stayed live through Amazon’s 2026 changes while competitors got suppressed. Worth every dollar.”
Sophia Mitchell
Amazon Growth Manager [Sleep & Stress Support]
“We saw improvements in performance under Aleem’s management, and he was a pleasure to work with.”
Mason Reynolds
Founder · [Vitamins & Minerals]
“Had a great experience with Aleem and his team, they helped us with ad management and overall amazon strategy.”
Henry Lawson
Director of Marketplace Sales [Beauty Supplements]
“Very impressed by Aleem and his team. If you are looking for an amazon expert look no further.”
Aria Peterson
Amazon Advertising Specialist [Protein & Sports Nutrition]
Why not do it yourself?
AKSpire vs a generalist agency vs DIY
| Capability | AKSpiresupplement specialist | Generalist agency | DIY |
|---|---|---|---|
| FDA structure/function knowledge | Yes | Limited | No |
| FTC substantiation review | Yes | No | No |
| Rewrites that keep the sell | Yes | Varies | No |
| Catalog-wide claim audit | Yes | Limited | No |
| Ongoing monitoring | Yes | Varies | You |
Pricing
Simple, profit-aligned pricing
Plans that scale with your account — never more than the profit we’re built to unlock.
Launch
For new supplement brands getting on Amazon the right way.
from $750 /mo
- PPC setup + management
- Launch & ranking playbook
- Compliance-safe listings
Most popular
Growth
For new supplement brands getting on Amazon the right way.
from $1500 /mo
- PPC setup + management
- Launch & ranking playbook
- Compliance-safe listings
Scale
For new supplement brands getting on Amazon the right way.
Custom
- PPC setup + management
- Launch & ranking playbook
- Compliance-safe listings
Get started
Ready to make your claims bulletproof?
Start with a free claim review. Send us your listings and we’ll come back within one business day — with real next steps and a real person, not an autoresponder.
30 minutes · A real audit, not a pitch · Supplements-only specialists
- We review your claims — within 24 hours
- You get your risk report — every flagged claim, ranked
- We fix & monitor — compliant rewrites that still sell
We only use your details to prepare your audit. No spam, no selling your data. Privacy Policy.
Explore more
Part of a complete compliance system
Amazon Supplement Compliance
Category Ungating / Approval
Compliant labels are half of getting approved to sell, we handle the ungating too.
Explore →
Suspended Listing Reinstatement
A claim already got you suppressed? We get the listing reinstated.
Explore →
See the whole picture — all AKSpire services →
FAQ
Health-claim compliance — questions answered
What's the difference between a structure/function claim and a disease claim?
A structure/function claim describes how an ingredient supports normal body function (“supports immune health”) and is allowed with the FDA disclaimer. A disease claim says a product diagnoses, treats, cures or prevents a disease (“prevents colds”), that’s not allowed for supplements and is what triggers enforcement.
What is FTC substantiation?
The FTC requires that advertising claims be truthful and backed by adequate evidence, “competent and reliable scientific evidence” for health claims. We review whether your claims have the support behind them, not just whether the wording sounds safe.
Amazon flagged my claims or I got a warning — can you help?
Yes, we review what was flagged, rewrite the offending claims into compliant versions, and help you correct the listing or respond. If a listing was suppressed, our Reinstatement service handles getting it back.
How is this different from your copywriting service?
This service audits and fixes the claims across your existing catalog and marketing and handles issues like flags and warnings. Compliant Copywriting is us writing new persuasive, compliant listing copy from scratch. Many brands use both.
Do you review labels and ads too, not just listings?
Yes, claims live everywhere: Supplement Facts and labels, listings, A+ content, Sponsored ads and your website. We audit all of it, because a risky claim in any one place is enough to draw action.
Are you lawyers?
No, we’re Amazon and marketing compliance specialists, and this service is compliance guidance, not legal advice. For formal legal opinions, FDA/FTC enforcement responses or regulatory filings, we recommend working with a qualified attorney, and we’re happy to work alongside yours.
Free PPC Audit
See exactly where your supplement brand stands.
A specialist Amazon PPC audit across Sponsored Products, Brands, Display, listings and compliance — no fluff, no obligation.
Written audit · 3 business days · Complimentary · No sales pitch.